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seo faq
implementation of seo
1. What is Search Engine Optimization or SEO?

SEO is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. SEO requires specialized technique, and knowledge used to optimize your web site, to be Search engine friendly and increase your chances of placing well in search results. Without proper optimization, there is very low chance of placing highly in search engine results for the keywords important to your business.

2. Why should I hire a SEO firm to handle my SEO?

SEO is a full time job for a person and requires a team with multiple skills ranging from SEO engineering, web development, content development, and to marketing. Unless your company has an experienced full time SEO engineer in-house, it is strongly advised to seek assistance from a SEO company.

3. How long does it take for SEO results to kick in?

The amount of time required to see results of search engine optimization work range anywhere from 30 days to 24 months. The result varies by multiple factors such as the size of market, SEO package chosen, competitiveness of the industry, and whether you are targeting local or international market.

4. Does every page of my website really need to be optimized?

Yes. Every page of a website can be a potential entry point for visitors. You can't predict which page or pages will be ranked the best for specific keywords. As such, each page must be individually optimized for optimal ranking. Collectively, all pages of your website reinforce the common "theme" of the site, which also can help boost ranking. Don't assume that your home page is the most important page on your site.

5. Why are SEO services so expensive?

SEO is a highly-specialized craft requiring tremendous amount of research, forethought, technical skills, and can be extremely time-consuming to implement correctly. It is also a process that requires the attention of a SEO engineer constantly. However, compared to offline and print advertising, SEO is quite cheap. The cost of having your website SEO optimized is by far the best advertising dollars spent and the return on your investment (ROI) can be great.

6. Can you guarantee a number #1 position in the search engines?

Nobody can guarantee a number #1 position or specific ranking for your site for a given keyword phrase. There are simply too many factors beyond anyone's control such as search engines changing their ranking algorithms, competition from other firms, and new sites being added to the Web.

7. Organic SEO or Natural SEO

Organic Seo placement in search engine results (SERPs) means that the site naturally displays well in search results. With no need for paid inclusions, PPC advertising, or sneaky tricks often employed by black hat SEO practitioners. A site that has good organic placement is likely to be more stable in its long term search engine positions, with less likelihood of position changes due to new algorithms, frequently applied by Google, MSN and Yahoo.

8. White hat SEO Vs Black hat SEO

Ethical search engine optimization, in short, is to follow guidelines and accepted standards to search engine optimize a web site. Which means not using any tricks or cheats that are sometimes employed by "Black hat" practitioners. The end result of "White Hat SEO is often stronger positioning that is much longer lasting, and can withstand frequent changes made to algorithms. Black Hat Optimization on the other hand, uses optimization strategies that can sometimes result in faster results, but most often are not long lived. Some Black Hat strategies can result in being penalized, or even permanently banned by some major search engines and directories. White Hat Optimization is the only way to go. Don't take the risk of having your site banned.

9. What is Black hat Seo

Black hat optimization often employ tricks such as hiding white text on white background, spamming keyword tags with hundreds of keywords, or cloaking. These black hat methods may appear to be a good thing, and in the past it was successful in fooling the Search engines.

However, today, the search engines look for these cheats and penalize your site for utilizing black hat practices.

10. Why is my site not showing up in the search engines?

There can be many reasons a website doesn't show up, or display well in search engines results. Any of the following can affect your web sites search engine positioning, and web traffic.

 

Key Points
  • You may not be using a search engine optimized web design
  • Your site may not be readable by the engines
  • May be missing information critical to properly index your webpage
  • Use of some scripts can prevent search engine spiders or bots from crawling your web site or reading its content
  • Hopefully your site has not been banned or penalized by the Search engine's for some black hat trick
  • Not been properly submitted.

 

11. My site shows up in search results, but not for the keywords I want.

Ethical search engine optimization, in short, is to follow guidelines and accepted standards to search engine optimize a web site. Which means not using any tricks or cheats that are sometimes employed by "Black hat" practitioners. The end result of "White Hat SEO is often stronger positioning that is much longer lasting, and can withstand frequent changes made to algorithms. Black Hat Optimization on the other hand, uses optimization strategies that can sometimes result in faster results, but most often are not long lived. Some Black Hat strategies can result in being penalized, or even permanently banned by some major search engines and directories. White Hat Optimization is the only way to go. Don't take the risk of having your site banned.

12. Keyword research & SEO

Keyword research has a huge affect on web traffic. Without knowing what the public searches for and what search phrases they use, how can you expect to capitalize on potential web traffic? We research all your most important keywords for each page you want indexed, and highly listed in engines.

green company
13.What is search friendly design?

Search friendly design means to make a site that is easy for the search engines to read and index.

Search engines can't read or index some of the following:

There are many aspects to consider in order to achieve the "Number 1 position" on Google, MSN and Yahoo. If your site is not search friendly, and you’re not receiving the traffic you want, let our web designers help redesign your site to offer the best chance of being on the top.

Key Points
  • Flash animation
  • Java Scripts
  • PHP or data base driven content
  • Many engines and directories hate Automated Submissions. Many consider them SPAM and may ban your domain
14. Do search engines still use meta tags?

With the ever changing search engines, some say meta tags are no longer as relevant to the search results as before. The question we must ask is, how much weight the search engines place on meta tags. The best advise we can provide is to always include meta tags, but do not abuse them by attempting to overstuff the website full of keywords not present on the page.

There is never any harm in including well formed, relevant meta tags.

15. How is SEO different from SEM?

SEM or Search Engine Marketing encompasses all aspects of search marketing including PPC, SEO, affiliate programs, social media campaigns, etc.

16. I already do PPC, do I need to do SEO? What's the difference?

Organic search (SEO) leads to many more sales than paid online advertising. Some find that SEO visits convert to sales more than ten times better

than PPC.

A well configured PPC or Pay-Per-Click advertising campaign is active instantly but can cost quite a bit of money. PPC is also vulnerable to click fraud,
a very nasty and costly trick your competitors can use to undermine your PPC efforts. Additionally, PPC's efforts disappear the second you stop paying. PPC has no effect on your page's ranking in search engines.

SEO on the other hand is slower to start, taking from one to three months to get into high gear. But the rest is all good news. With SEO you're impervious to competitors' attacks and SEO effects are long lasting, allowing you to conquer new sets of terms regularly as your past efforts continue to succeed.

17. Do we have to sign a contract to enter into a business relationship with Tigervinci?

Yes, we have a minimum of 1 year contract for our SEO service. Because a lot of time must be invested in the beginning for research, analysis, and study of your website, our SEO engineers must go through rigorous fact findings. Also, SEO must be approached with a long term goal in mind, and not an overnight expectation. It may take some time to see your results show up on the search engines, however, it definitely will happen.

18. Why should we use Tigervinci as our SEO firm?

At Tigervinci, we are dedicated to our practice and making sure that our clients receive what they pay for. Not only do we provide a 20% savings to our clients compared to the prevailing rates, however, we offer a customized SEO campaign for your business. We’ve helped many businesses increase their revenue significantly, and we take great pride in nurturing our relationship with our clients. We also have a project manager that oversees the process to make sure that all the requirements are being satisfied and being met. At Tigervinci, we provide a Money Back Guarantee on our SEO service (terms and conditions apply).